In the fast-paced world of SaaS B2B sales, staying ahead of the curve is not just an advantage—it's a necessity. With constantly evolving technologies, shifting buyer behaviors, and new sales methodologies emerging, how do you cut through the noise and focus on what truly matters?
One powerful way is to learn from the best in the business. That's why we've curated a list of 10 SaaS B2B sales leaders who are shaping the industry, driving innovation, and sharing invaluable insights that can transform your sales approach.
These influencers have proven track records in areas such as account-based marketing, sales automation, customer success, and revenue operations. They regularly share their experiences, strategies, and predictions across various platforms, making them indispensable resources for anyone looking to excel in SaaS B2B sales.
Whether you're a sales representative looking to crush your quota, a sales manager aiming to build a high-performing team, or a C-level executive crafting your company's sales strategy, following these leaders will keep you informed, inspired, and ahead of the competition.
Top SaaS B2B sales leaders to follow in 2024
Jason Bay
Current Position: Founder & CEO, Outbound Squad
Jason Bay has been making waves in the sales world since 2008 when he ran his first six-figure business while still in college. With millions in closed revenue under his belt, Jason now focuses on helping sales teams improve their outbound prospecting efforts.
Areas of Expertise:
Outbound sales strategies
Sales training
Creating effective sales messaging using the REPLY framework
Why Follow Jason:Jason's practical approach to sales training emphasizes understanding prospects' needs and crafting messages that resonate. His methods are designed to increase engagement and conversion rates effectively.
Where to Find Him: LinkedIn
Notable Quote: "When you don't focus on understanding your prospect as a sales leader, you are robbing your salespeople of their resourcefulness."
Kevin "KD" Dorsey
Current Position: Founder & CEO, Sales Leadership Accelerator
Kevin Dorsey is a transformative sales leader known for building high-performing sales teams and scaling revenues significantly. He has been instrumental in helping multiple startups grow into unicorns.
Areas of Expertise:
Sales leadership
SaaS sales
Building and scaling sales teams
Sales coaching and training
Why Follow Kevin:Dorsey offers innovative approaches to modern sales leadership, focusing on processes and systematic skill development. His insights into sales strategies emphasize understanding and developing people to drive sales performance.
Where to Find Him: LinkedIn
Notable Quote: "I love to build. I love to scale. Been a part of 2 unicorns and working on my third."
Nick Cegelski
Current Position: Co-founder and Host of "30 Minutes to President's Club" podcast
Nick Cegelski has made a significant impact in the sales community as a cold outbound expert and through his influential podcast, "30 Minutes to President's Club."
Areas of Expertise:
Sales cadence design
Cold outreach
Sales training
Podcasting in sales education
Why Follow Nick:Nick is renowned for distilling complex sales strategies into practical, actionable advice. His approach to sales is straightforward and focused on real-world application.
Where to Find Him: LinkedIn | 30 Minutes to President's Club Podcast
Notable Quote: "Sales is simple. It's just not easy."
Armand Farrokh
Current Position: Founder of 30 Minutes to President's Club, and former VP of Sales at Pave
Armand Farrokh has distinguished himself through leadership roles at organizations like Pave and Carta, particularly in sales training and leadership.
Areas of Expertise:
Sales management
Negotiation processes
Building and training sales teams
Why Follow Armand:Armand is known for his actionable sales insights and strategies, particularly in negotiation and team management. His experience leading high-performance teams provides invaluable lessons for sales professionals.
Where to Find Him: LinkedIn | 30 Minutes to President's Club Podcast
Notable Insight: Armand emphasizes the importance of not normalizing discounts easily in negotiations, advocating for maintaining a strong stance to protect value.
Neil Patel
Current Position: Founder, Neil Patel Digital
Neil Patel is a prominent figure in the digital marketing world, renowned for his expertise in SEO, content marketing, and social media.
Areas of Expertise:
Search Engine Optimization (SEO)
Content marketing
Digital marketing strategy
Social media marketing
Why Follow Neil:Neil offers a wealth of knowledge through detailed blog posts, videos, and podcasts, where he shares actionable advice on various aspects of digital marketing.
Where to Find Him: LinkedIn
Notable Insight: Neil emphasizes the importance of understanding your audience deeply to create impactful marketing strategies that truly resonate.
Samantha McKenna
Current Position: Founder and CEO of #samsales Consulting
Samantha McKenna has shattered 13 sales records in her career and was named a Top 100 Global Sales Leader in 2023.
Areas of Expertise:
Enterprise sales
LinkedIn strategy
Sales training and leadership
Why Follow Samantha:McKenna is known for her engaging sales training sessions and pioneering approach to using LinkedIn and other digital platforms to enhance sales strategies.
Where to Find Her: LinkedIn
Notable Insight: McKenna advocates for a manners-first and buyers-first approach to sales, challenging conventional sales tactics and promoting authenticity.
Steli Efti
Current Position: CEO of Close.com
Steli Efti is known for his dynamic approach to sales and has been pivotal in advising numerous startups.
Areas of Expertise:
Inside sales
CRM development
Sales process scalability
Startup sales strategies
Why Follow Steli:Efti combines practical sales advice with motivational insights, making him a go-to resource for startups and SMBs looking to enhance their sales processes.
Where to Find Him: LinkedIn
Notable Insight: Efti emphasizes the importance of simplicity and speed in building high-performing sales teams.
Joshua Garrison
Current Position: Head of Content Marketing at Apollo.io
Joshua Garrison has played a pivotal role in shaping the content and educational resources at Apollo.io.
Areas of Expertise:
Content marketing
Go-to-market strategies
Sales education and leadership
Why Follow Joshua:Garrison is recognized for his innovative approach to sales and marketing education, particularly in developing comprehensive resources that help businesses enhance their sales processes.
Where to Find Him: LinkedIn | Apollo.io Articles and Resources
Notable Insight: Garrison emphasizes the importance of continuous learning and adaptation in sales, aligning educational content with practical sales applications.
Vin Matano
Vin Matano has a robust track record, including significant revenue accomplishments and recognition as a top sales leader.
Areas of Expertise:
Sales strategy
Sales development
Marketing integration within tech industries
Why Follow Vin:Vin is known for his strategic insights into sales development and has been recognized for his leadership and innovative approaches in the field.
Where to Find Him: LinkedIn
Notable Insight: Vin emphasizes the importance of alignment between sales and marketing to drive effective go-to-market strategies.
Sarah Brazier
Current Position: Account Executive at Gong and Instructor at Sales Impact Academy
Sarah Brazier has made significant contributions to the field of sales through her educational roles and speaking engagements.
Areas of Expertise:
Sales strategy
Educational training in sales
Effective communication in sales processes
Why Follow Sarah:Sarah is acclaimed for her ability to distill complex sales concepts into actionable strategies.
Where to Find Her: LinkedIn
Notable Insight:Sarah emphasizes the importance of personalization and strategic engagement in sales, advocating for a more nuanced and informed approach to client interactions.
Conclusion
The world of SaaS B2B sales is dynamic and ever-changing, but by following these 10 influential leaders, you'll have a front-row seat to the latest trends, strategies, and insights that are shaping the industry. These thought leaders offer a wealth of knowledge that can help you refine your sales techniques, adapt to market changes, and drive your career and business forward.
Remember, success in SaaS B2B sales isn't just about what you know—it's also about who you learn from. By engaging with the content these leaders share, you're not just staying informed; you're joining a community of forward-thinking sales professionals who are passionate about innovation and excellence in the field.
What Next?
Now that you have this powerhouse list of SaaS B2B sales leaders, it's time to take action:
Follow these influencers on their social media platforms and engage with their content regularly.
Subscribe to their blogs, podcasts, or newsletters to ensure you never miss their latest insights.
Implement at least one new strategy or tool you learn from these leaders in the next 30 days.
Share this list with your colleagues and sales team to help spread valuable knowledge within your organization.
Don't just be a passive consumer—join the conversation! Comment on posts, ask questions, and share your own experiences to get the most out of these connections.
Remember, the SaaS B2B sales landscape is constantly evolving, and so should you. By staying connected with these industry leaders, you're investing in your professional growth and setting yourself up for long-term success.
P.S. If you know of a SaaS B2B sales leader who deserves a spot on this list, we'd love to hear from you! Share their name and why you think they should be included in the comments below or reach out to us directly. We're always looking to expand our network and spotlight new voices in the industry.
